The direction of this design is to celebrate the holiday spirit while targeting the patrons of the art community. The design should highlight elements of art in a contemporary, minimalist fashion through muted color tones while adhering to the latest contempory art trends. Since playing cards have a variety of uses, ultimately the design’s purpose is to garner a wholesome and artful design.
The latest Balboa Park demographics report has recorded a burgeoning presence of never married, family households without children with the median age of 30 to the park. The Balboa Park museums and architecture offers a physical and psychological spirit of the city and the card design centers on the refined, commercial and spiritaul morale that the Balboa art community lends to it’s patrons.
The lines and curves are modern in design. The colors used are simple and only three different colors to appeal to a minimalist perspective.